During this week’s webinar I showed you how to use AdWords as a way of generating traffic to your website.
AdWords is run by Google and is a way of advertising your product or website to people who search for certain terms or keywords using Google. AdWords is a pay-per-click (PPC) advertising platform where you can run text ads, banner ads, mobile ads and even video and audio ads that can be targeted to either local, national and international traffic.
During this webinar I focused on showing you exactly how to setup a campaign using Google AdWords to run a text ad. Text ads are short advertisements that have one headline followed by two additional text lines and a website URL.
PPC AdWords ads are shown in the Google search results on the right hand side of the screen and are shown as “sponsored links”. An ad is shown when a person searches on www.google.com for the term that the advertiser has bid for. Advertisers can select words or phrases that should trigger their ads and the maximum amount they will pay per click. The ads are ordered depending on the amount other advertisers’ have bid and are willing to pay per click (PPC) and the “quality score” of all ads shown for the given search.
There are four different types of keyword matching options to determine which Google searches will trigger an ad to appear in the sponsored links. For more information about the keyword matching options that I talk about in the webinar visit the Google Adwords help page on What are Keyword Matching Options?
I also talked about tacking the exact keywords that users search on to trigger our ads. I used a self-hosted tacking solution called Prosper202 which is a little bit difficult to set up. When we can find out what keywords our customers are searching for to come to our website, this information can be very powerful in helping us to better optimise our AdWords campaigns and ultimately bring in more profit!
Watch the webinar to see how to set up an AdWords campaign and install tracking!