Search Engine Optimization Techniques
During this weeks webinar I cover some very helpful tips on On-Page SEO that you should make sure you are doing correctly on all of your websites. It’s very important to know what search engine optimization techniques you can learn about and use on all of your websites so that we can get them ranking better in search engines, such as Google.
What Is On Page Optimization?
On-page optimization is an SEO technique that can help you increase your ranking in the natural search results. On page SEO refers to several factors that you can perform and set in the coding (HTML) on your website.
On Page SEO Elements
There are certain things you should do when trying to optimize your website and all of them are important. I have made a mind map of each of the elements you should do. You are welcome to download the On-Page SEO Mind Map and keep it handy on your computer or even print it out so that you can remember them easily.
I explain them all in detail and do demonstrations in the webinar recording but you can also find a brief overview of each of them below.
w3c stands for World Wide Web Consortium is an international community where lots of different organizations and people work together to develop Web standards. They work at developing protocols and guidelines that ensures the the World Wide Web works well.
Basically you should aim to make your website w3c compliant, without any HTML errors to give your visitors a good user experience. This should be fairly easy when using WordPress to build your website.
You can check your website for any errors using W3C’s Validator tool.
Title Tag <title>
The title tag is the title that Google uses in the Search Engine Results (SERPS). When you set the title tag for your page you should use no more than 68 characters and also use your primary keyword.
Description Meta Tag
The description tag is the snippet that will display for your website when someone searches Google, Yahoo or Bing and your website shows up in the SERPS. This should be a short descriptive sentence/s explaining exactly what the page is about including your primary keyword. Do not keyword stuff the description, this needs to be a coherent, readable sentence! Your description tag should be no more than 160 characters.
Keywords Meta Tag
The keywords tag should include the keywords you are trying to rank your website or page for. These need to be relevant to the content on the page!
If you are using WordPress to build your website the structure of your HTML should be pretty good and you’ll have nothing to worry about. Things to watch out for are:
- Use DIV tags instead of tables. DIV tags should be used for the layout of your site and table tags should be used for tabular data.
- Use strong tags to make text bold.
- Don’t hide content using CSS.
You should be using H1, H2, H3, through to H6 tags on each of your pages. Make sure they all have at least a H1, H2 & H3 tag on the page. Do not use any more than 1 H1 tag per page. You should also include your primary keyword in your Heading tags.
When you purchase your domain name you should try to get your primary keyword in the domain if possible as this can greatly help with SEO. You also need to use URLs that are descriptive, including your keywords in them and making sure that they explain exactly what is on that page.
To set the correct permalink structure so that your URLs display properly with you keywords, when using WordPress you need to use the following custom structure: /%postname%
Ensure that your site links to itself internally using descriptive keywords.
Search engines cannot recognize the visual content of your images, but they can read information found in the ‘Alt tag’ of the images. If you have images on your page you should give them an “alternative text” such as your keyword phrase or a descriptive word/s to explain what the image is.
Links (anchor tags)
Use the ‘title’ attribute to describe the page that you are linking to.
Make sure you use canonical URLs, which WordPress usually does automatically anyway and try not to use the same content multiple times on your site.
The primary keyword that you are targeting on a page should not be used excessively as Google does not like keyword stuffing and you will be penalized. You should aim for a keyword density of 3%.
If you would like to check the keyword density of your webpage you can go use this Keyword Density Checker.
Generate a Sitemap
Include a Sitmap on your website. A Sitemap is basically a map of all of the pages you have created on your website. This will tell Google about the structure of you website and all the URL’s that might not be easily visible. They also let Google know how often your pages are updated and modified.
You can use the Super Affiliate Plugin to help you create a Sitemap for your website. It’s in the recommended plugins section!
The robots.txt file is used by search engines to establish what they are allowed/disallowed to index on a website.
Create visual Sitemap on your website so that users that visit can easily navigate around your site.
If you follow these on-page search engine optimization techniques for each of your websites it will definitely help to rank your website better in the SERPS.
Download and watch the webinar recording about On-Page SEO to learn all about how to optimize your website.